User Experience Research
Identification of users’ behaviours, needs and motivations through ethnography, observation techniques, task analysis, and other methodologies that incorporate both the social and technological context.
Understand user motivations based on both qualitative and quantitative data to surface customer needs and business opportunities.
User Experience Analysis
The identification, analysis, clarification and communication of the context of use in which applications will operate, and of the goals of products, systems or services.
Understand and analyze customer experiences to identify improvements and opportunities that can help better achieve desired outcomes.
User Experience Design
The process of iterative design to enhance user satisfaction by improving the usability and accessibility provided when interacting with a system, product or service.
Build best practices and establish processes around good user experience design such as task analysis, usability considerations and visual design principles.
User Experience Evaluation
Validation of systems, products or services, to assure that the stakeholder and organizational requirements have been met, required practice has been followed, and systems in use continue to meet organizational and user needs
- 5-10 years’ experience in User and Customer Experience, as applied to digital product development
- Demonstrated experience independently running customer experience initiatives
- Possession of customer-centric mindset and strong understanding of user experience
- Excellent verbal and written communication skills, able to interact effectively with various stakeholders
- Capable of researching, developing and defining customer experience requirements and strategy
- Specialized expertise with customer-centric design approaches – including design thinking, journey mapping, product testing, rapid prototyping and iteration
- Capable of taking strategic view in balancing customer benefits with business impacts
- Good understanding of measurement KPIs that apply to CX / UX optimization
- Experience with agile software/app / technology development methods and Dev Ops processes