- Digital Marketing Campaigns – Manage and conceptualize digital lead generation and brand campaigns, while providing regular updates during campaign period.
- Digital Analytics – Generate and interpret campaign data, as well as provide recommendations and strategies to achieve business targets.
- Content Management- Work with internal teams, contributors and third-party vendors to create content and promotional materials for assigned campaigns.
- Community Building – Increase engagement, brand affinity, and organic metrics while supervising social media inquiries for Sun Life’s wellness community
- Digital Innovation – Keep up with the ever-changing digital trends and properly apply this wherever needed.
- Coordination with Regional counterparts – Collaborate on specific initiatives, provide regular reports and align digital strategies with our regional office.
- Experienced in performance marketing and digital lead generation campaigns
- Knows how to generate analytics and derive insights
- Can write, edit and approve content that varies from art cards to lifestyle articles
- Familiar with key Martech tools (content management systems, collaboration platforms, analytics tools, etc)
- Bachelor’s degree in Communications, Journalism, Advertising or any related course.