Responsibilities
- Competitor Research / Keyword Research
- Meta Descriptions / Titles
- On-site SEO Article Blog Creation / On-Page SEO writing
Job Description
Writing effective SEO-friendly content
Help address technical SEO updates such as meta descriptions, titles, and headlines
Analyze and improve Client websites and Google Business Profile for local SEO
Review and analyze client sites for areas that can be improved and optimized
Identify keywords to drive the most valuable traffic
Manage and optimize backlink profiles to build online authority
Analyze keywords and SEO techniques used by competitors
Analyzing and improving website accessibility
Keep up-to-date on current search engine guidelines
Requirements:
Helpful Knowledge and Skills / What You’ll Learn
Requirements:
Become familiar with modern SEO best practices:
- Finance, Compliance, Planning, Forecast
- NAP / Offsite
- Keywords
- Technical SEO
- Metadata
- Website Architecture
- Alt Tags
- Schema markup
- Content creation & optimization
- Prior experience in content marketing, content growth, and SEO is helpful
- Working knowledge of current search engine optimization best practices
- Ability to think critically and strategically to identify and resolve problems
- Familiarity with Google analytics suite
- Analytics, GSC, Page Speed Insights, Think with Google, Lighthouse, GBP
- Experience with website optimization tools
- Raven, Bright Local, Yoast, Screaming Frog, or other tools
- Ability to analyze the website user experience and make recommendations accordingly
- Basic understanding of WordPress
- Basic familiarity with Website development (HTML, CSS)
- Strong organizational, time management, and analytical skills
- Understanding of the importance of Local Search
- Outstanding verbal and written communication skills
- Ability to work within a team and independently